Etude House is one of my favorite brands.
It has the most unique packaging and their collections are always full of cuteness.
The products are always high quality and not a single item let me down.
Their NEW collection Sweet recipe *click here* was no exception.
I had to restrain myself not to buy everything but I did treat myself to Jelly Lips-Talk.
The packaging is similar to My blooming lips but without the bow and with jelly beans around.
I choose JOR203 which is a bright neon red in the tube.
I was a bit dissapointed at first with the pick - I hate true reds.
However the color on the lips is a totally different story.
The color with 1 swipe is a light orange-strawberry color but you can still see your actual lip color.
If you build up the color intensity - you can get a neon strawberry red.
Leaves a slight red stain which isn't patchy or uncomfortable.
The color itself looks really youthful on the lips and it's perfect for pale skintones or girls which are afraid of reds (including me). The texture is jelly-like and buildable.
You can easily wear it as a lipbalm and it's not even close to the word sticky.
Smells like a real cherry lollipop and I really enjoy the smell for a few minutes.
Etude House is quite affordable and I usually buy Korean make-up through Ebay or other Korean stores.
You can find this lipstick for about 9$ (cheap as chips) HERE from my favorite Korean Ebay seller.