This Maybelline Age Rewind concealer (or Instant Anti-age Effekt in Germany) is my second rebuy although I wasn't truly happy with my first one. But the sponge and easy application made me justify to try my luck again. I'm pretty sure that these factors - easy application, great blendability and medium coverage make it so popular among beauty bloggers.
Maybelline Age Rewind concealer in 03 Fair is a good match for pale skintones like mine. I love it for dark circles, over less obvious blemishes and on large surface areas (around my mouth and certain hyperpigmentation). Blends like a dream but still leaves a decent medium coverage. You can definitely still see through more obvious flaws but still covers dark circles quite good. Twist up mechanism makes easier application but there's a possibility you'll broke it if you twist it too fast. Sponge isn't the most sanitary either but blends like no other. Still, I use my fingers to really blend it well into my skin. For longevity I can't say much. I'm not really aware of my foundation and concealer wear time since I always fix with a powder and setting spray and lasts a good working day. Not to mention I rub and touch my face but I'm pretty safe to say that it lasts about 4-6 hours. Formula is lightweight therefore easy to blend and easy to manage, suitable for ''concealer beginners''.
I wouldn't call this concealer to be perfect for covering flaws and acne but it's pretty decent for dark circles. As you can tell from the upper picture, you can definitely see a difference. It covered most of my blue and pink hues around my eyes. Plus it's actually pretty good at covering my freckles.
It's a great addition to the stash but keep in mind you'll need a heavy-duty concealer on the hand in case you get any blemishes. Also note if you hate broken packaging/mechanisms you may be careful picking this up.
I will probably rebuy this concealer if the twist up mechanism survives until the last bits.
You can get it for about 10€ on bigger Maybelline counters (in Austria in our case).