Twist up Gloss Sticks are Isadora's interpretation of a perfect glossy lipstick in a pencil form.
First of all, they do have true glossy finish but feels rather balmy on the lips. Twist-up Gloss in Pink Punch is a cool toned pink with a blue undertone. Supposedly it's also a lip filler with collagen peptides and hyaluronic acid for making appear lips fuller and smoother. Feeling on the lips is rather similar to other lip pencil sticks - feels like a balm but gives enough color to call it a lipstick. I do notice more smoother lips oppose to regular lipsticks. Formula is creamy so it's a joy to apply. It's enough soft yet enough firm to apply it with a bit of pressure. You can swipe it on for a lighter opacity or build it up for intense pink color. My biggest fear with such a bright color was slipperiness on the lips. But it actually stays put decently, however you should use lip liner for feathering problems. I would say it stays on my lips for good 4 hours but it lefts a leftover color for another 2 hours. Smells like a typical yummy vanilla scent after which Isadora is known.
Isadora is clinically tested cosmetics from Sweden and is friendly to animals (no testing) which I honestly admire these days. Fine raw materials don't need any extra perfume yet they deliver for a reasonable price. Isadora mascaras are extra great for sensitive eyes.
If you're not confident with glossy, balmy textures this might not be your cup.
I truly admire their passion for not using animal tested ingredients and still deliver high quality.
Now comparing it to other pencil lip products it's really similar to Bourjois Color Boost lip crayons or Catrice Pure Shine lip balm in terms of texture. It has similar glossy finish as Soap&Glory Sexy Motherpucker Gloss stick but it's not as soft and glossy looking. Revlon Just Kissable Balm Stains are more longwearing and harder in texture.
You can get Isadora in most European countries, Twist-up Gloss Sticks are about 12€ a piece.
You can also find limited edition shades in their collections - I love the look of their new Fall collection Coffee&Poetry.