Tarte, probably the most successful cruelty-free and natural US brand that started in 1999. Being a total fan of their Amazonian Clay Blushes (review here) it would at least befitted to try one of their lipstick formula. Tarte Amazonian Butter Lipstick was picked out by my friend Charlene who matched my shade to her favourite Tulip, lovely everyday natural rose pink. Tarte, based on active ingredients, doesn't contain any parabens, mineral oils, gluten and other harmful ingredients.
Butter in the name suggests that the formula is pretty creamy, moisturising and comfortable to wear. Because of minty flavour and scent, Butter Lipstick also cools and gives relief to slightly chapped lips. It's not tingly yet not plumping but has quite a subtle sweet mint scent. Texture is indeed, buttery, all in all. It's similar to nourishing lip balms with a pigmentation of a lipstick. Fully covers lips and leaves a subtle shine. In terms of longevity, there's not much to it rather than only about 2-3 hours. Application is easy and stress free without any settling into fine lines or outer corners. Tulip shade is a deeper rose that transfers as a medium warm pink with rose tones. Packaging is recyclable and made out of cardboard which goes well with the ''all naturel'' concept but is not handbag friendly. Each shade has a different flower pattern and color.
Tarte Amazonian Butter Lipsticks are solid products with great formula that's not only cruelty-free, but also mostly natural without nasty, harmful chemicals. If you're opting for more healthy-reasoned natural makeup, definitely give Tarte a good go. Quality wise is definitely one of the best natural makeup lines you can come across in US, Canada and UK. Lipstick itself is not the best I've tried in general department but a nice everyday, natural option. Tarte is sold online and in Sephora for about 17$ for a lipstick piece.